About Us

Our Project Board

Cathy M. Rolland

Cathy Rolland is the URJ’s Senior Director of Emerging Networks, which includes bringing innovated approaches focused on engaging individuals and families from diverse backgrounds with a focus on families with young children, youth/teens and 20/30s adults. Cathy is also the inaugural president of the Early Childhood Educators of Reform Judaism (ECE-RJ), an affiliate of the URJ. Cathy recently earned a Master of Arts in Religious Education from Hebrew Union College-Jewish Institute of Religion. She also has a certification in Jewish Early Childhood leadership from Gratz college. Cathy and her husband reside in Denver, CO where she is honored to serve as the chair of the Efshar Project, previously known as the Colorado Jewish Early Childhood Education Initiative.

Cathy Rolland

Chair of The Efhsar Project

Shayna Friedman

Director of admission at Denver Jewish Day School

Shayna Friedman

Shayna Friedman joined The Efshar Project board in the spring of 2020. She has worked in the field of Jewish education for over 20 years. Shayna currently serves as director of admission at Denver Jewish Day School overseeing the school’s recruitment and retention of families and administering the school’s financial aid program. She has worked in synagogues, camps, central agencies, and JCC’s serving learners of all ages from early childhood to adults. Shayna is passionate about inviting learners to find their connection to Judaism. She holds a Master’s Degree in Jewish Education from Hebrew Union College-Jewish Institute of Religion.

Rabbi Emily Hyatt

Clergy team member at Temple Emanuel in Denver

Rabbi Emily Hyatt

Rabbi Emily Hyatt is a member of the clergy team at Temple Emanuel in Denver, Colorado where she is proud to serve, teach and help grow the Jewish community in her own hometown.  Rabbi Hyatt was ordained at HUC-JIR (Los Angeles) and she also holds a Masters in Jewish Education from the Hebrew College in Boston and an MBA from Indiana University. 

Rabbi Hyatt loves helping individuals and families find meaning in community, tradition, learning and identity, and on behalf of all of the families she works with (and her own Pre-K student, Neil) is committed to working for excellence in Jewish Early Childhood Education in Colorado. 

Shere Kahn

Shere Kahn is currently principal of her own consulting firm, S.S.Kahn Consulting, L.L.C. which includes grant-related support for private family foundations, project management, and a broad range of grant writing. She was one of three founders of the Jewish Early Childhood Education Initiative, the precursor to The Efshar Project. Shere held multiple leadership positions for more than twenty years at JEWISHcolorado with a focus on project management, planning and grant making. She also held senior management positions at the City of Aurora, City of Thornton, and the Regional Transportation District. Shere has a master’s degree in social work from the University of Denver with an emphasis in community organization and social planning. She and her husband enjoy time with their family at their mountain cabin near Lyons, Colorado.

Shere Kahn​

Principal, S.S.Kahn Consulting, L.L.C.

Cassandra O’Neill

Cassandra O’Neill is the Chair of the Governance Committee of The Efshar Project. She has been a consultant since 2000 and has worked with over 200 organizations to increase impact.  She is co-author of Five Elements of Collective Leadership for Early Childhood Professionals (2017 Redleaf Press) Certified in Conversational Intelligence for Coaches and Appreciative Living Coaching. She has a Master’s Degree in Political Science from Rutgers University and a Bachelor of Arts in Anthropology from UC Berkeley.

Cassandra O’Neill​

Chair of the Governance Committee

Sheila Purdin

Director of Early Childhood Education at Temple Sinai in Denver

Sheila Purdin​

Sheila Purdin began her career in early education thirty years ago in her native Seattle, WA. She is currently the Director of Early Childhood Education at Temple Sinai in Denver, CO. She was previously the director of two Reform synagogue early childhood centers in Atlanta, GA. During her twenty years in Atlanta she was an active member of the Jewish Early Childhood Council of Atlanta, having served as co-chair and chairing the Kallah planning committee, and sat on the board of PJ Library Atlanta. She participated in the URJ Pursuing Excellence in Your Early Childhood Center Community of Practice and is a First 36 Fellow. Sheila has been a member of Early Childhood Educators of Reform Judaism since 2008 and currently serves as their VP of Marketing. She lives in Denver with her hamster, Princess Lightening Bolt, and has two adult children who are pretty fantastic.

Ashleigh Wong

Ashleigh Wong is a first-year board member with The Efhsar Project and is looking forward to using her fundraising, strategy, and team building skills to serve the Early Childhood Education environment. Ashleigh has spent the past 10 years working for the Jewish Federations of North American (JFNA) and its affiliates, including as the former Development Director at JEWISHcolorado. Ashleigh is currently navigating the world of Early Childhood Education as a full-time parent. She continues to work on behalf of the Jewish community to ensure a vibrant Jewish future in Denver and around the world.  She holds a Bachelor of Science in Accounting from the University of Colorado and lives in Denver with her husband, Seth, and son, Sam (1yr).

Ashleigh Wong-The Efhsar Project

Ashleigh Wong

Board Member

Jo Schaalman

Jo Schaalman is the CEO, co-founder, and co-author of The Conscious Cleanse and The Conscious Cleanse Cookbook. She was a state champion gymnast and a nationally ranked diver before a bike accident left her seriously injured. Through her own healing, Jo unlocked some universal healing principles that have become foundational to the Conscious Cleanse. Her role at the Conscious Cleanse is to lead the live programs, help develop new content, run daily operations, and lead business development and outreach. Jo studied at the Nutrition Therapy Institute and has been a yoga teacher for more than 15 years. She lives in Boulder, Colorado, with her husband and two kids.

Jo Schaalman

Board Member

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