About Us
Our Project Board
The Efshar Project Board is composed of invested stakeholders and community leaders that represent the various perspectives of our diverse community and bring expertise in key areas to strengthen and partner with our professional team.
Shayna Friedman
Shayna Friedman joined The Efshar Project board in the spring of 2020. She has worked in the field of Jewish education for over 20 years. Shayna currently serves as director of admission at Denver Jewish Day School overseeing the school’s recruitment and retention of families and administering the school’s financial aid program. She has worked in synagogues, camps, central agencies, and JCC’s serving learners of all ages from early childhood to adults. Shayna is passionate about inviting learners to find their connection to Judaism. She holds a Master’s Degree in Jewish Education from Hebrew Union College-Jewish Institute of Religion.
Shayna Friedman
Director of admission at Denver Jewish Day School
Karla Hanlon
COO, Rocky Mountain Public Media
Karla Hanlon
Karla Hanlon has been a financial and operational leader with nonprofit organizations in Colorado for over a decade, after gaining experience from the public accounting and for-profit sectors. She currently serves as the COO for Rocky Mountain Public Media (home of RMPBS, KUVO Jazz, and THE DROP), where she focuses on driving financial sustainability and efficient, adaptive operations. Karla’s approach to financial and operational strategies is grounded in values-based decision making and a dedication to serving communities. Previously, Karla served as the CFO/COO and Interim CEO for Jewish Community Centers of Denver and the VP of Finance and Operations for Big Brothers Big Sisters of Colorado. She earned a Bachelor’s of Science in Accountancy from Northern Illinois University and received her CPA certification from the State of Illinois. Karla resides in the Central Park neighborhood with her husband (Sean) and three children (Emma – 18, Jacob – 15, and Olivia – 11).
Rabbi Avraham Mintz
CEO, Chabad Jewish Center
Rabbi Avraham Mintz
Rabbi Avraham Mintz is a renowned communal leader and spiritual guide. Born in Brooklyn, NY, he studied in prestigious Rabbinical Colleges in Israel and Los Angeles before receiving his Rabbinical Ordination with honors.
Rabbi Mintz moved to Colorado in 2003 and established the Chabad Jewish Center of South Metro Denver which quickly grew into one of the largest Jewish Centers of its kind in the area where he serves as CEO and Rabbi. He oversees The Garden School, Camp Gan Izzy, Chabad Hebrew School and the Jewish Learning Institute which attracts hundreds of families from all backgrounds and affiliations. Rabbi Mintz lives in Lone Tree, CO with his wife Hindy and their children.
Cassandra O’Neill
Cassandra O’Neill is the Chair of the Governance Committee of The Efshar Project. She has been a consultant since 2000 and has worked with over 200 organizations to increase impact. She is co-author of Five Elements of Collective Leadership for Early Childhood Professionals (2017 Redleaf Press) Certified in Conversational Intelligence for Coaches and Appreciative Living Coaching. She has a Master’s Degree in Political Science from Rutgers University and a Bachelor of Arts in Anthropology from UC Berkeley.
Cassandra O’Neill
Chair of the Governance Committee
Sheila Purdin
Director of Early Childhood Education at Temple Sinai in Denver
Sheila Purdin
Sheila Purdin began her career in early education thirty years ago in her native Seattle, WA. She is currently the Director of Early Childhood Education at Temple Sinai in Denver, CO. She was previously the director of two Reform synagogue early childhood centers in Atlanta, GA. During her twenty years in Atlanta she was an active member of the Jewish Early Childhood Council of Atlanta, having served as co-chair and chairing the Kallah planning committee, and sat on the board of PJ Library Atlanta. She participated in the URJ Pursuing Excellence in Your Early Childhood Center Community of Practice and is a First 36 Fellow. Sheila has been a member of Early Childhood Educators of Reform Judaism since 2008 and currently serves as their VP of Marketing. She lives in Denver with her hamster, Princess Lightening Bolt, and has two adult children who are pretty fantastic.
Josh Rifkin
Josh Rifkin has been an early childhood educator at the Staenberg-Loup Jewish Community Center for 11 years. In his current role as a Nature and Technology specialist, he nurtures and encourages the relationship between young children and the natural and technology worlds with the hopes of inspiring the next generation of stewards.
Josh believes in cultivating educational cultures that value mentorship programs and ongoing professional development for early childhood professionals. His newest professional adventure is taking part in a pilot career mentorship program sponsored by the Efshar Project. Josh lives in Denver with his wife Elinor, who is also an early childhood educator, and their young children.
Josh Rifkin
Early Childhood Educator, Staenberg-Loup Jewish Community Center
Cathy Rolland
Chair of The Efshar Project
Cathy M. Rolland
Cathy Rolland is the URJ’s Senior Director of Emerging Networks, which includes bringing innovated approaches focused on engaging individuals and families from diverse backgrounds with a focus on families with young children, youth/teens and 20/30s adults. Cathy is also the inaugural president of the Early Childhood Educators of Reform Judaism (ECE-RJ), an affiliate of the URJ. Cathy recently earned a Master of Arts in Religious Education from Hebrew Union College-Jewish Institute of Religion. She also has a certification in Jewish Early Childhood leadership from Gratz college. Cathy and her husband reside in Denver, CO where she is honored to serve as the chair of the Efshar Project, previously known as the Colorado Jewish Early Childhood Education Initiative.
Cantor Elizabeth Sacks
Cantor Elizabeth Sacks is the Senior Cantor at Temple Emanuel. She was ordained as a cantor in 2007 by the Hebrew Union College-Jewish Institute of Religion (HUC-JIR) and holds a B.A. in Jewish Studies and Music from Harvard University. From 2007-2012, Cantor Sacks served as the Associate Cantor at Central Synagogue in New York, focusing on worship, education, and young professional engagement. In addition to her congregational work, Cantor Sacks advises national Reform Movement organizations across the country, chairing and serving on associations for the Hebrew Union College-Jewish Institute of Religion, the American Conference of Cantors, and the Union for Reform Judaism, She is a frequent presenter at conferences and panels on the topic of worship design and ritual innovation. Cantor Sacks is married to Elias Sacks, Director of the Program in Jewish Studies at the University of Colorado Boulder. Cantor Sacks, Eli, and their children – Charlie and Tova – live in Denver.
Cantor Elizabeth Sacks
Senior Cantor, Temple Emanuel
Jo Schaalman
Board Member
Jo Schaalman
Jo Schaalman is the CEO, co-founder, and co-author of The Conscious Cleanse and The Conscious Cleanse Cookbook. She was a state champion gymnast and a nationally ranked diver before a bike accident left her seriously injured. Through her own healing, Jo unlocked some universal healing principles that have become foundational to the Conscious Cleanse. Her role at the Conscious Cleanse is to lead the live programs, help develop new content, run daily operations, and lead business development and outreach. Jo studied at the Nutrition Therapy Institute and has been a yoga teacher for more than 15 years. She lives in Boulder, Colorado, with her husband and two kids.
Dawn Spector
Dawn Spector, a New York native, attended college in Jerusalem and at Queens College in Flushing, N.Y. where she obtained a degree in English Literature and Creative Writing with an emphasis on education. She obtained her Preschool Director’s Certification from Aurora Community College and has been involved with Jewish Education for over 20 years. She loves being able to reach children at a young age and help instill a passion for learning and Judaism that will hopefully last a lifetime.
As director of Early Childhood Education and Young Family Programs at Rodef Shalom, Dawn’s responsibilities include the ECEC (Early Childhood Education Center), Shabbat, Holiday, and young family programming.
Dawn Spector
Director of Early Childhood Education and Young Family Programs at Rodef Shalom
Susie Valdez
Senior Director, ECE Boulder JCC
Susie Valdez
Susie Valdez is the Senior Director of Early Childhood Education, Boulder JCC. She grew up in Boulder and attended CSU where she received her degree in Human Development and Family Studies with an emphasis in Education. During her time in Fort Collins, Susie was fortunate enough to work as a parent and family educator for United Way. Since 1988, she has been teaching or directing preschool. She has worked at the Boulder JCC since 2003, first as a teacher and now as the director. Susie feels so fortunate to be a part of such an outstanding program and surrounded by the wonderful teachers who work there.
